Change Champion
These are the early adopters, colleagues who want the change implementation to succeed, and believe that the change will be beneficial to the Institution. The change champions will be members of staff affected by the change. They do not have to have management responsibilities.
The change champion will make an excellent change agent, but may not always want the excess work associated with the change. The change manager must decide how to make use and reward the enthusiasm and support of the change champions.
The change champions are the natural marketeers for the organisational change and act as catalysts for others. They will speak positively about the change, show that it can be done and support colleagues at an informal level. They give recognition when new behaviours are demonstrated.

